The Ahmadiyya Muslim message of peace, epitomised by their motto: “Love for All, Hatred for None” is being spread across Penang (also known as Georgetown), on 100 Penang trishaws.
What are trishaws? They are traditional and iconic modes of transport, used since the time of British occupancy in Penang, Malaysia by both locals and tourists.
The campaign by the Ahmadiyya Muslim Jamaat of Penang, Malaysia aims to assert the Islamic principles of peaceful co-existence as part of a nationwide effort to denounce extremism and terrorism, and promote the true guiding principles of Islam, which are peace with God and mankind, freedom, loyalty to one’s country and justice.
The Ahmadiyya Muslim Jamaat hopes that the message will change public opinion. Hopefully these slogans will catch the eye of public and give a positive message for a change.
The idea is to emphasise ideals that relate to the Islamic faith, but do not always attract media attention. The slogans on the trishaws are the key themes of peace, respect, equality, freedom and loyalty.
The launching ceremony was widely covered by the local newspaper. The feedback from locals was highly positive and many of them applauded the efforts taken by the Ahmadiyya Jamaat and enquired further about the Community.
During the launching ceremony, 170 people took part in this campaign. 40 members of Jamaat Penang from Ansar, Khuddam and Lajna took part in this launching ceremony. 30 participants represented the local State Government Body and NGOs while the remaining 100 participants were trishaw riders.