Kashif Virk, Missionary, Sweden
The Gothenburg Cultural Festival was held from 1-4 September 2022. During these days, the rich cultural life of this city is displayed through various shows, activities and events. It is a public event held in the very heart of the city.
It is also an occasion where locals and visitors to the city meet and exchange ideas.
Gothenburg is also the city where the headquarters of Jamaat-e-Ahmadiyya Sweden are located. As the organisers of this event offered boats to rent which could be sailed in the canals, Jamaat availed this opportunity for the purpose of tabligh – preaching Islam Ahmadiyyat. A large banner with the picture of the Promised Messiahas alongside the motto “Love for all, hatred for none” was displayed visibly on the boat.
This novel way of tabligh was in light of the instructions of Hazrat Khalifatul Masih Vaa who has guided us to find new avenues of spreading the message of Islam Ahmadiyyat. Previously, the message had also been displayed on public buses in the city.
The canal trip was arranged on 4 September 2022. The onboard team included Amir Jamaat-e-Ahmadiyya Sweden, Waseem Zaffar Sahib, Missionary-in-charge, Agha Yahya Khan Sahib and some other members. The boat caught the attention of many bystanders and pictures were also taken. The message of Islam Ahmadiyyat thus reached thousands of people on this day.